Before

After

Before
- Generic messaging
- Poor value proposition
- Slightly ambiguous call-to-action
After
- Specific messaging intertwined with value and differentiation
- Clear, strong value proposition
- Straightforward, detailed call-to-action
Before

After

Before
- Generic, mission-statement-like messaging
- Unclear product specification
- Vague value proposition
- Spread too thin with two calls-to-action
After
- Simple, obvious messaging
- Clear product specification through words and visual
- Obvious value proposition, backed by social proof
- One main call-to-action that addresses key question (release date).
Before

After

Before
- Product/service not clear (concern: do I have to migrate all my tools?)
- Mediocre value proposition and lack of proof
- Vague, non-enticing call-to-action
- Visual is ok, but it could provide more context.
After
- Audience callout, clear service
- Clear and convincing value proposition with quantified social proof
- Simple, straightforward call-to-action
- Tweaked visual to provide context around what the service is about
Before

After

Before
- Product/features not instantly clear
- Ambiguity because of multiple calls-to-action
- Mediocre social proof
- Interactive visual has mediocre UX and doesn’t clarify the product instantly
After
- More straightforward messaging
- A single, informative call-to-action that entices through openness
- Abundant social proof that leaves no room for doubt
- Visual replaced by a low-barrier demo video with ultra-clear thumbnail
Before

After

Before
- Abstract, unclear messaging
- Inappropriate scarcity in call-to-action
- Main concern (security) poorly addressed
After
- Concrete, clear messaging through simple words and visuals
- Appropriate urgency in call-to-action
- Main concern (security) clearly addressed
Why they say "Focus 90% of your efforts on the hero section":

I'll make your hero section hook (in 24 hours for FREE)

Hi there, I'm Steven and I'm serious about over-delivering. I’m running this promotion to establish myself as a freelancer and earn amazing reviews. Thats right, earn. Totally risk free - so why settle for anything less than a hero section that hooks?
What you'll get:
4+ Page
PDF
- Shows all changes
- Explains all changes
- Launch bonus
2x Figma
Mockup
- Desktop + Mobile
- Ready to be developed
- Matching your brand
Launch Bonus
Complete Funnel Recommendations
Multiple strategic recommendations to get the most out of your new hero section (100% personalized).
First 10 Reviews only

I'll make your hero section hook (in 24 hours for FREE)
Hi there, I'm Steven and I'm serious about over-delivering. I’m running this promotion to establish myself as a freelancer and earn amazing reviews. Thats right, earn. Totally risk free - so why settle for anything less than a hero section that hooks?
1 Spot Open Today
Active
Promo runs while I handle demand
Frequently Asked Questions
Got more questions?
Feel free to send reach out using the contact form, or via steven@heroesthathook.com.
